An iridescent sphere holding floating panels of real consumer sessions — an interview being transcribed, a product reaction, a trending post.

Step inside your
consumers’ world

Fireside engages the right consumers at scale,
driving growth through conversational AI.

About us

Built by proven scale operators

Fireside was founded by former ironSource and Unity executives, alongside leaders from Kantar, Nielsen, and global tech companies.

Together, the team brings deep expertise in building audiences at massive scale, developing cutting-edge ad technology, and understanding what drives consumer behavior.

Backed by leading VCs, Fireside is combining that experience with agentic AI to reinvent how brands understand, engage, and grow their consumers.

The most important product experiences happen without you

The moment your product reaches a consumer’s hands, your visibility largely disappears.

Product in hand The visibility gap A hand holding a product pouch, in the brand’s mock-UI treatment
1

Unbox

Did they understand it?

2

Try

Did they use it correctly?

3

Experience

What did they love, or not?

4

Decide

Will they buy it again? Recommend it?
Walk away?

You’re not in the room for any of it.

Introducing Fireside

Engage consumers at moments that matter

Reach your most relevant consumers and capture authentic product-use moments through conversational AI

34 Chicago, IL Early bird Retail manager
25 Brooklyn, NY Online shopping Tech
42 Nashville, TN Accountant Mom of two
56 Portland, OR Gardening Remote worker
29 Los Angeles, CA Specialty coffee Freelance designer

The Fireside Audience Network

A global network of verified consumers, qualified and ready to engage

Fireside sample boxes, one open to show the products inside
Exclusive

Sampling and product discovery

Reach millions through product sampling and residential rentals, capturing both first reactions and ongoing behaviors.

A sponsored social post inviting people to try a product and tell us about it
Proprietary

Precise targeting

Find hard-to-reach consumers in the right moment with advanced ad tech.

A loyalty-club invitation asking a member to join a short video conversation
Flexible

Bring your own audience

Activate the audience you already have by integrating Fireside’s SDK across loyalty apps, owned channels, and other brand touchpoints.

RoC × Fireside case study

AI-moderated video conversations that adapt

Fireside listens, understands, and reacts differently based on what each consumer says and does.

Package received

Unbox

Samples are shipped to the right consumers at scale and the AI-led conversations begin.

From shipment to first conversation in days

What you get

Always on consumer conversations that drive action, create content, and uncover insights.

01 · Conversion

Personalized calls to action

  • Encourage purchase and repurchase
  • Share referral incentives
  • Trackable links and receipt validation connect conversations to conversions

Know what they said.
Shape what they do next.

02 · Content

Turn real product experiences into shareable brand content

  • Authorized footage, ready for publishing
  • Easy-to-use customization

Not actors. Not AI-generated.
Your consumers, experiencing your product.

03 · Insights

Understand what drives or blocks consumer action

  • Why consumers say yes or no
  • Messaging that changes perception
  • Pricing power
  • Product strengths and friction

Don’t just ask what they think.
Understand what moves them.

Give it a try

QR code linking to a three minute Fireside interview

Scan for a three minute Fireside interview

[email protected]  ·  fireside.ai

Confidential & proprietary · do not distribute